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Rent a Hasselblad, Because No One Can Afford a $9K Camera

tech Mar 3
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You, too, can look ruggedly good-looking holding a rented digicam (through Hasselblad)

Hasselblad lately launched the sexpot X1D-50c mirrorless digicam—tall, slim, and funky to the contact, with a medium format sensor.

Its $9,000 price ticket, nonetheless, is the world’s costliest cockblock.

The Swedish producer has taken pity on clients, this week launching the “Rent a Hasselblad” program, which gives on-demand entry to its merchandise.

“Proudly owning a Hasselblad medium format digicam system is a important funding even for a profitable high-paid photographer,” advertising supervisor Bronius Rudnickas mentioned in a assertion.

Amen to that.

So, as a substitute of dropping two months’ wage on one piece of kit (that doesn’t embody lenses or equipment), anybody can now take the shooter for a check drive.

The X1D-50c mirrorless digicam comes with a $9,000 price ticket (through Hasselblad)

“Rent a Hasselblad” is a international on-line service that enables photographers to e book cameras and lenses for a choose interval, based mostly on wants—a photoshoot, a wedding ceremony, a trip. Give the gear a spin (not actually; the “you break it, you purchase it” coverage most likely applies) earlier than making a long-term funding.

At launch, people can e book the X1D-50c and a collection of XCD lenses at dozens of pick-up areas all over the world. Extra fashions and venues will added as this system grows.

Based on the reservation web site, the digicam physique alone prices $90 per day; add XCD three,2/90MM and three,5/45MM lenses for $26 or $22 a day, respectively. The undertaking additionally permits patrons to offset rental bills towards the acquisition worth sooner or later.

“ photographers and fans haven’t had the chance to see what they’re capable of create with Hasselblad’s medium format expertise,” Rudnickas mentioned.

“The ‘Rent a Hasselblad’ program is designed to alter that,” he continued, “and we’re trying ahead to seeing what photographers are capable of produce having simpler entry to our photographic instruments.”

For extra, see Geek sister web site PCMag’s review of the Hasselblad X1D-50c (which obtained a three-out-of-five “good” score from resident shutterbug Jim Fisher).

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